FirstBank recently rolled out their new tagline and mission statement, "banking for good." We were tasked with explaining what the "good" in banking for good means for FirstBank's customers and their communities.
The solution was obvious, use a talking hedgehog, an alien abduction and a suburban miracle worker.
What a cliché.
The solution was obvious, use a talking hedgehog, an alien abduction and a suburban miracle worker.
What a cliché.
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